Snippets of PR Gold by Odette Barry

The Cost of Scandal Recovery

In today's fast-paced business landscape, public relations can make or break your brand. Handling a scandal effectively can be expensive, with PR services costing between $5,000 and $10,000 per month. However, top-performing Australian brands have found a cost-effective hack to become viral sellout successes.

Crafting Impactful Campaigns

Before planning your next PR campaign, consider these key strategies. Journalists are drawn to campaigns that challenge social norms, inject humor, and showcase out-of-the-box creativity. Tailor your media pitches to each outlet, avoiding the spray-and-pray approach. Creativity is queen in PR, so think about colorful collaborations and unique partnerships that generate buzz.

Lead with Digital

Leading with digital is crucial. A strong, funny, high-performing video can be the cornerstone of a successful media campaign. Embrace the challenge of making your business known and recognizable. This means stepping into the spotlight, sharing your ideas, and appearing in media and on podcasts.

Overcoming Self-Promotion Challenges

Promoting yourself and your business might feel uncomfortable, but it's necessary. Overcome the vulnerability hangover and imposter syndrome by embracing your role as a spokesperson for your brand. It’s hard, annoying, and requires stepping out of your comfort zone. But for your business, your mission, and the ideas you stand for, it's essential to put yourself out there.

Join Us for Expert Insights

Don't miss the chance to learn from PR and publicist expert Odette Barry, who will be speaking at our event on May 16th. Gain invaluable insights into mastering PR, from handling scandals to creating viral successes.

Secure Your Spot Today

Seats are limited, so make sure to buy your tickets now and take advantage of this opportunity to elevate your PR game. Click here to purchase your tickets and join us for an event that will transform your approach to public relations!