May 2024 - Northern Rivers Business Connection

DATE: 16th May 2024

LOCATION: Husk Distillery

Thank You for Joining Us at Another Inspiring Northern Rivers Business Connection Event! We raised $240 for NRCF, making a total of $780 so far!! These events are a great way to connect and support our local community.

We had a fantastic gathering this month at Husk Distillery, filled with enriching connections, enlightening learning experiences, and, of course, the delightful flavors of Husk Distillery’s exquisite food and drinks. A heartfelt thank you to everyone who joined us.

Above is the recorded LIVE session with Publicist & PR Expert, Odette Barry.

Northern Rivers Connection May 2024

Key Takeaways

Odette Barry, a seasoned publicist and PR mentor from Odette & Co PR, offers invaluable insights on how to effectively leverage public relations to elevate your brand. Her presentation provides a comprehensive overview of PR, practical steps for implementation, and emphasises the importance of storytelling in building a lasting reputation.

Understanding PR:

Understanding PR involves recognizing that it is not just about getting featured in media but managing your brand's reputation and visibility in a way that creates a positive perception among your target audience. Effective PR is a blend of increasing your visibility and managing your reputation, aiming to win the hearts and minds of your ideal audience. It’s about creating a strategic presence in various media platforms and ensuring that your brand is consistently recognized and respected.


Storytelling is a crucial element in PR, as it has the power to bring about social change and transform businesses. By sharing both personal and professional stories, you can create a strong, relatable connection with your audience. Embracing vulnerability in your storytelling makes your brand more authentic and trustworthy. Odette emphasizes the importance of sharing stories that resonate with your audience and reflect the values and mission of your business.

DIY PR Strategies:

DIY PR strategies are effective and can be implemented by anyone willing to put in the effort. Start by leveraging social media to share your business stories and insights regularly. Writing opinion editorials for reputable publications can also help build your credibility as an expert in your field. Building relationships with journalists and editors through social media is another essential strategy. By fostering these relationships, you increase your chances of getting your stories picked up by the media. Personalizing your pitches and being resilient in your follow-ups are key components to successfully getting your story noticed.

Odette is offering a very special offer for the Northern Rivers Collective ~ $100 discount from her incredible on-demand PR training program which is normally $500!! Send her a direct message to redeem.

Click through below to read the complete article and in-depth takeaways.

Connect with the Collective

Sometimes we don't always get the opportunity to connect with those in the room that we're really keen to meet or want to know more about their business. I've got it covered! Let's make connection easy and wonderful 🚀



Do I need to book tickets?

Yes. We need to ensure that we have the space setup to accomodate everyone.

Can I get a refund if I can't attend?

If you let us know at least 3 business days before the event we are able to offer a full refund, otherwise we will not be able to issue any refunds.

You can always gift your ticket to a fellow business person.

Who is this event for?

This event for those that want to connect in the realm of business. We all now work in businesses that can reach across the country and the globe.

Coming together at Husk Distillery in the Northern Rivers is an in-person opportunity to connect, we welcome all.

What is included in my ticket?

You will receive a signature drink from Husk Distillery and a selection of nibbles.

Additional drinks can be purchased at the bar.

  • These events are run and coordinated by Leina Broughton. Based in Tweed Heads, she is passionate about business, this beautiful region we live in and making connections.

  • These events are proudly sponsored by Madeit Australia - The Home of Australian Handmade. Find the ideal handmade gift for you & your loved ones or sell your creations!

  • Meet local business owners and expand your network through genuine connections. Let us know if you're new so we can introduce you to people on arrival, you're not alone!